Advanced Business Details

Pure Health Water > Advanced Business Details

Adapting to the changing world

Pure Health Alkaline Water continued to work during the Covid-19 pandemic. Their products were considered essential and in high demand from those affected healthwise

Main marketing channels

The main marketing channel used by Pure Health Alkaline Water is one-on-one presentations. This then is followed by the shared testimonials of clients and businesses. However, with the use of social media, the company will have a better reach to current and new clients and help them be aware of current products, promotions, and deals.

Adapting to the changing world

Pure Health Alkaline Water continued to work during the Covid-19 pandemic. Their products were considered essential and in high demand from those affected healthwise

Accessing new markets

Pure Health Alkaline Water presently has over 5,000 customers nationwide and is accomplishing growing sales indicative of a strong future and growth trend by offering services and products to both consumers and businesses alike. However, the company does not conduct much online marketing;

therefore, the possibility of online social marketing is currently being explored due to its benefits The benefits of online presence and marketing are plentiful because clients can now be provided access they did not have before, service to them is improved as well as the professionalism that separates us from the rest. It is cost-efficient allowing us to fulfill our mission of making alkaline water accessible and affordable for all.

Detials

Political climate

The United States is a land of opportunity and freedom. Florida is a state full of diversity and sunshine. Those who live here know the freedoms enjoyed that other places lack of. There is a richness in the culture with the many races and ethnicities found here. Even amid these new conditions in dealing with the pandemic, we have continued our business without stopping. Florida has allowed us to keep our doors open, considering what we do an essential service.

Major competiton

At Pure Health Alkaline Water, we always provide exceptional service that allow us to develop strong relationships with our key customers. We continue to produce pure alkaline water and satisfactorily introduce it to the market. Therefore, competition can be a challenge at times like in any industry, but our clientele is always growing, and many have been with us since the beginning. Should a customer leave, we understand it’s part of the business, but our customers tend to always return and continue to buy on a regular, consistent basis because they have experienced the quality of our products, prompt response time, and accommodating services. The clients and businesses we have are very faithful and their numbers keep growing because they share their testimonials as well as spread the news of benefits of our alkaline water as well as the exceptional service they receive every time.

Consumer buying behavior &research

With over 5,000 current customers, most new customers are gained through our sales force, visits, and testimonials (word of mouth). Therefore, the costs are minimal when bringing new customers on board. Within our research, we have discovered that business is mostly from the surrounding counties (Miami-Dade, Broward, and Palm Beach). But we also distribute over the entire country, and our market consist of local stores, businesses, and anyone interested in drinking pure alkaline water.As a company, we are proud with how far we have come since 2013. The “Magic Water” has made a ripple effect allowing us our continued growth while changing the lives of so many people. As a result, you can have faith and trust our business. You can rest assured that we are fully committed to providing high-quality products always at affordable prices. With strategic alliances with the right people, investors, and businesses we know we will continue to grow and drive our business beyond.

Market potential

For the next 5 years, we foresee a steady growth with the present products. We believe that most of the population will be educated about alkaline water and drinking it as well in order to reap the health benefits. With the addition of a new location, we will be able to increase the amount of production and sales. This would allow us to make alkaline water accessible to anyone in any part of the globe. Also, with the introduction of online marketing and a different approach to the market sales, we can certainly develop into a leading alkaline water company within the upcoming ten years.
The clients and businesses we have are very faithful and their numbers keep growing because they share their testimonials as well as spread the news of benefits of our alkaline water as well as the exceptional service they receive every time.

MARKET POTENTIAL

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